{"id":657,"date":"2026-01-03T21:23:55","date_gmt":"2026-01-03T21:23:55","guid":{"rendered":"https:\/\/firmusadvisory.com\/?page_id=657"},"modified":"2026-01-19T06:30:35","modified_gmt":"2026-01-19T06:30:35","slug":"2021-beverage-report","status":"publish","type":"page","link":"https:\/\/firmusadvisory.com\/de\/2021-beverage-report\/","title":{"rendered":"2021 Beverage Report"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"657\" class=\"elementor elementor-657\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;,&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc616e e-flex e-con-boxed e-con e-parent\" data-id=\"3bc616e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-705ff09 e-con-full e-flex e-con e-child\" data-id=\"705ff09\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96238bc elementor-widget elementor-widget-heading\" data-id=\"96238bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2021<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29c23f9 elementor-widget elementor-widget-heading\" data-id=\"29c23f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Beverage Report<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b3b795 e-con-full e-flex e-con e-parent\" data-id=\"8b3b795\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-20884d7 e-con-full e-flex e-con e-child\" data-id=\"20884d7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53425cb elementor-widget elementor-widget-text-editor\" data-id=\"53425cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The 2021 Ghana Beverage Sector report provides comprehensive insights on the alcoholic and non-alcoholic beverage market, across different cities in Ghana, to provide a guide to future investments in the sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0981978 elementor-widget elementor-widget-video\" data-id=\"0981978\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/-mLpVNU-mhk&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5399585 e-con-full e-flex e-con e-child\" data-id=\"5399585\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-294372a elementor-widget elementor-widget-heading\" data-id=\"294372a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1aa1b9 elementor-widget elementor-widget-text-editor\" data-id=\"c1aa1b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Since the mid-2000s, consumers have become more adventurous in brand selection and more accommodating of homegrown\/indigenous brands, due to improvements in product quality, packaging, marketing, and distribution. Further, national campaigns that promote patronage of locally manufactured products have also yielded significant results in the beverage sector; there has been a proliferation of several homegrown\/indigenous brands of large, medium, and small sizes. For instance, the emergence of indigenous brands such as Adonko Bitters, and Special Ice in the 2000s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9224523 elementor-widget elementor-widget-text-editor\" data-id=\"9224523\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We have also seen significant investment by existing beverage producers and new entrants alike and expect more in the future as the market grows increasingly accommodative and adventurous.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab2091a elementor-widget elementor-widget-text-editor\" data-id=\"ab2091a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Three decades ago, Ghana\u2019s beverage sector was largely dominated by global brands like Guinness and Coca Cola, which were being produced locally. Homegrown brands such as Accra Breweries Limited and Fan Milk Limited were also active in the market and there was also a new wave of indigenous brands such as Kasapreko Company Limited. Notwithstanding the growing number and types of brands, the preference of consumers held up the market dominance of the global brands thus making it difficult for the local brands to gain a significant share of the market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c32408d e-flex e-con-boxed e-con e-parent\" data-id=\"c32408d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2350385 e-con-full e-flex e-con e-child\" data-id=\"2350385\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff8dc13 elementor-widget elementor-widget-image\" data-id=\"ff8dc13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"695\" height=\"575\" src=\"https:\/\/firmusadvisory.com\/de\/wp-content\/uploads\/sites\/6\/2026\/01\/Group-1000004488.png\" class=\"attachment-large size-large wp-image-683\" alt=\"\" srcset=\"https:\/\/firmusadvisory.com\/de\/wp-content\/uploads\/sites\/6\/2026\/01\/Group-1000004488.png 695w, https:\/\/firmusadvisory.com\/de\/wp-content\/uploads\/sites\/6\/2026\/01\/Group-1000004488-300x248.png 300w\" sizes=\"(max-width: 695px) 100vw, 695px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9da9fc4 e-con-full e-flex e-con e-child\" data-id=\"9da9fc4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d9e992 elementor-widget elementor-widget-image\" data-id=\"0d9e992\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"900\" src=\"https:\/\/firmusadvisory.com\/de\/wp-content\/uploads\/sites\/6\/2026\/01\/4e0bd92a4638e3d68cfe0fad83e8327f164cfe7f.png\" class=\"attachment-large size-large wp-image-684\" alt=\"\" srcset=\"https:\/\/firmusadvisory.com\/de\/wp-content\/uploads\/sites\/6\/2026\/01\/4e0bd92a4638e3d68cfe0fad83e8327f164cfe7f.png 800w, https:\/\/firmusadvisory.com\/de\/wp-content\/uploads\/sites\/6\/2026\/01\/4e0bd92a4638e3d68cfe0fad83e8327f164cfe7f-267x300.png 267w, https:\/\/firmusadvisory.com\/de\/wp-content\/uploads\/sites\/6\/2026\/01\/4e0bd92a4638e3d68cfe0fad83e8327f164cfe7f-768x864.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc098a5 e-flex e-con-boxed e-con e-parent\" data-id=\"fc098a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-97397f7 e-con-full e-flex e-con e-child\" data-id=\"97397f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-295016f elementor-widget elementor-widget-heading\" data-id=\"295016f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What you will learn in this report<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cda47f0 e-con-full e-flex e-con e-child\" data-id=\"cda47f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a26955a elementor-widget elementor-widget-text-editor\" data-id=\"a26955a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>\u00a0<\/div><p>Key topics discussed in the report include, but not limited to, the following:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff4e3db e-con-full e-flex e-con e-child\" data-id=\"ff4e3db\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-31d7c07 e-con-full e-flex e-con e-child\" data-id=\"31d7c07\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-f87d643 e-con-full e-flex e-con e-child\" data-id=\"f87d643\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9c405c elementor-widget elementor-widget-text-editor\" data-id=\"b9c405c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Growth patterns of the beverage sector in the last decade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc9cbf3 e-con-full e-flex e-con e-child\" data-id=\"bc9cbf3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b9c5a9 elementor-widget elementor-widget-text-editor\" data-id=\"0b9c5a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Demand and consumption patterns of consumers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d21c64a e-con-full e-flex e-con e-child\" data-id=\"d21c64a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77433e7 elementor-widget elementor-widget-text-editor\" data-id=\"77433e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The level of brand visibility and patronage in the market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2380c8c e-con-full e-flex e-con e-child\" data-id=\"2380c8c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a48dc7 elementor-widget elementor-widget-text-editor\" data-id=\"2a48dc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Most effective marketing platforms: where will your sales and marketing investments make the most impact?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-917313f e-con-full e-flex e-con e-child\" data-id=\"917313f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f52e6c4 elementor-widget elementor-widget-text-editor\" data-id=\"f52e6c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>An outlook of the beverage market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97448cf e-con-full e-flex e-con e-child\" data-id=\"97448cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b62b7e elementor-widget elementor-widget-text-editor\" data-id=\"7b62b7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The preferred distribution channels by different demographics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa7279d e-con-full e-flex e-con e-child\" data-id=\"fa7279d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4161eba elementor-widget elementor-widget-text-editor\" data-id=\"4161eba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The level of brand visibility and patronage in the market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2178d4 e-con-full e-flex e-con e-child\" data-id=\"d2178d4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88ca64d elementor-widget elementor-widget-text-editor\" data-id=\"88ca64d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Consumer Personas \u2013 alcohol and non-alcohol consumers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8720d7f e-con-full e-flex e-con e-child\" data-id=\"8720d7f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f7f7df elementor-widget elementor-widget-text-editor\" data-id=\"8f7f7df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The cities that consume and spend most on alcohol<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2021 Beverage Report The 2021 Ghana Beverage Sector report provides comprehensive insights on the alcoholic and non-alcoholic beverage market, across different cities in Ghana, to provide a guide to future investments in the sector. https:\/\/youtu.be\/-mLpVNU-mhk Overview Since the mid-2000s, consumers have become more adventurous in brand selection and more accommodating of homegrown\/indigenous brands, due to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"editor_notices":[],"footnotes":""},"coauthors":[],"class_list":["post-657","page","type-page","status-publish","hentry"],"yoast_head":"\n<title>2021 Beverage Report - Firmus Advisory German<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firmusadvisory.com\/de\/2021-beverage-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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