Looking to see you how your brand is fairing against competitors? With our pool of resources and tools, we help identify the key drivers that make a difference on consumers’ brand choice,  purchase behavior and develop marketing strategies that lead to brand development.

We help you to identify and understand consumption & market patterns and trends of your product and service by exploring the needs, behaviours and opinions of customers.

Usage and attitude studies focus on the frequency of product use, frequency of product purchase, attitudes towards merchandise in terms of strengths and weaknesses and features an item lacks that would be desirable.

Firmus Advisory assists in collecting and collating data for institutions. Foreign companies can get the required data analysis and information without coming. Our network of experienced field officers provides your data requirements for your analysis.

Our social research division employs quantitative and qualitative techniques into the behavior, needs, attitudes, opinions, motivations or other characteristics of people to provide objective, accurate and timely information to clients about issues relevant to their activities, and to support their decision-making processes.

Our broad range of services office include baseline, midline and endline studies.