Market Research Blog Archives

14 Feb 24

FMCG MARKET WATCH: AN OVERVIEW OF GHANA PHARMACEUTICAL MARKET [COMPETITIVE LANDSCAPE, DISTRIBUTION CHANNEL, AND EXPORT ANALYSIS]

FMCG MARKET WATCH: AN OVERVIEW OF GHANA PHARMACEUTICAL MARKET [COMPETITIVE LANDSCAPE, DISTRIBUTION CHANNEL, AND EXPORT ANALYSIS] MARKET OVERVIEW Ghana’s pharmaceutical market is one of the most promising sectors in Sub-Saharan Africa experiencing a noticeable evolution in the past three years. As of 2021, the market’s value reached $433 million1 and…

Ghana_Dairy_Market_Firmus_Research-800x313

14 Feb 24

FMCG Market Watch; Ghana’s Diary Market

FMCG Market Watch; Ghana’s Diary Market Dairy products are highly nutritious and a healthy protein option for most consumers in Ghana. As such, it is a common Fast-Moving Consumer Good (FMCG) on the shelves and in the stores of most consumer retail outlets. Dairy products are versatile; they are consumed…

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14 Feb 24

FMCG Market Watch: Consumer Electricals and Electronics in Ghana

FMCG Market Watch: Consumer Electricals and Electronics in Ghana The consumer electricals and electronics market stands as a dynamic and ever-evolving sector, reflecting the rapid advancements in technology and the growing demands of an increasingly connected world. The rapid pace of innovations in technology is driving demand for newer and…

Canned_Fish_Market_Firmus_Advisory_Ghana

04 May 23

FMCG Market Watch: Price over Quality in the Canned Fish Market

Fish and other seafood, a preferred source of animal protein for most consumers in Ghana, were traditionally consumed by smoking, salting, drying, and boiling. However, following colonialism and the growing exposure to cultures worldwide, other methods such as frying, fresh (sushi), and canning have become widely accepted. Canned fish is…

Market Research Blog

FMCG MARKET WATCH: AN OVERVIEW OF GHANA PHARMACEUTICAL MARKET [COMPETITIVE LANDSCAPE, DISTRIBUTION CHANNEL, AND EXPORT ANALYSIS]

FMCG Market Watch; Ghana’s Diary Market

FMCG Market Watch: Consumer Electricals and Electronics in Ghana

FMCG Market Watch: Price over Quality in the Canned Fish Market

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