ConsumerPreferences Archives

13 Jun 24

FMCG Market Watch: Ghana’s Cosmetic Import Market

FMCG Market Watch: Ghana’s Cosmetic Import Market Ghana’s cosmetics market is vibrant and rapidly expanding. Like its neighboring and international markets, Ghana’s cosmetics sector is experiencing increasing demand, presenting excellent opportunities for various market players. In recent years, the sector has seen significant investment from both local and international investors…

Ghana_Dairy_Market_Firmus_Research-800x313

14 Feb 24

FMCG Market Watch; Ghana’s Diary Market

FMCG Market Watch; Ghana’s Diary Market Dairy products are highly nutritious and a healthy protein option for most consumers in Ghana. As such, it is a common Fast-Moving Consumer Good (FMCG) on the shelves and in the stores of most consumer retail outlets. Dairy products are versatile; they are consumed…

Canned_Fish_Market_Firmus_Advisory_Ghana

04 May 23

FMCG Market Watch: Price over Quality in the Canned Fish Market

Fish and other seafood, a preferred source of animal protein for most consumers in Ghana, were traditionally consumed by smoking, salting, drying, and boiling. However, following colonialism and the growing exposure to cultures worldwide, other methods such as frying, fresh (sushi), and canning have become widely accepted. Canned fish is…

ConsumerPreferences

FMCG Market Watch: Ghana’s Cosmetic Import Market

FMCG Market Watch; Ghana’s Diary Market

FMCG Market Watch: Price over Quality in the Canned Fish Market

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