Anita Nkrumah, Author at Firmus Advisory

27 Sep 24

RISING SOAP TRADE AMONG WEST AFRICAN COUNTRIES

Soap trading and soap manufacturing business is a strong sector in Ghana. Intra-African trade (especially in manufactured products) has been touted as a major driver of economic development in Africa as it promotes the scaling of African industries. Though this concept of intra-African trade is not new to African economies,…

Canned_Fish_Market_Firmus_Advisory_Ghana

04 May 23

FMCG Market Watch: Price over Quality in the Canned Fish Market

Fish and other seafood, a preferred source of animal protein for most consumers in Ghana, were traditionally consumed by smoking, salting, drying, and boiling. However, following colonialism and the growing exposure to cultures worldwide, other methods such as frying, fresh (sushi), and canning have become widely accepted. Canned fish is…

Frozen_Fish_Market_Firmus_Advisory_Ghana

01 May 23

FMCG WATCH: A Snapshot of the Frozen Fish Market in Ghana

Import Analysis, Market Demand, Key Players, and Outlook The demand for frozen fish in Ghana has been on a steady rise for the past decade, with a 0.4% growth rate annually. Over the years, local production of fish is declining due to the depletion of Ghana’s fish stocks and logistics…

Anita Nkrumah

RISING SOAP TRADE AMONG WEST AFRICAN COUNTRIES

FMCG Market Watch: Price over Quality in the Canned Fish Market

FMCG WATCH: A Snapshot of the Frozen Fish Market in Ghana

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