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Monday - Friday (8am - 05 pm)

17 Swaniker St, Abelemkpe - Accra, Ghana

Call:+233 242 35 24 24

Author name: Anita Nkrumah

Anita Nkrumah is a seasoned researcher and strategist with more than 11 years of expertise in policy analysis, market entry research, and project feasibility studies. She specializes in both quantitative and qualitative data collection and analysis, with a strong track record across sectors such as FMCG, automotive, and financial services. Her research portfolio spans multiple West African markets, supporting informed decision-making for public and private sector clients. A Chevening Scholar and published author of over 20 articles and reports, Anita brings analytical depth and regional expertise to every project she leads.

Business, Special Insights, Trade, Trade Development Blog

RISING SOAP TRADE AMONG WEST AFRICAN COUNTRIES

Anita Nkrumah / September 27, 2024

Soap trading and soap manufacturing business is a strong sector in Ghana. Intra-African trade (especially in manufactured products) has been […]

Canned_Fish_Market_Firmus_Advisory_Ghana

Market Research, Market Research Blog

FMCG Market Watch: Price over Quality in the Canned Fish Market

Anita Nkrumah / May 4, 2023

Fish and other seafood, a preferred source of animal protein for most consumers in Ghana, were traditionally consumed by smoking,

Frozen_Fish_Market_Firmus_Advisory_Ghana

Market Research

FMCG WATCH: A Snapshot of the Frozen Fish Market in Ghana

Anita Nkrumah / May 1, 2023

Import Analysis, Market Demand, Key Players, and Outlook The demand for frozen fish in Ghana has been on a steady

Specialised in business regulatory compliance, social and market research and trade development assisting all types of businesses manage their challenges in these fields.

Ghana Office

For quicker response call

+233 57 646 1118

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[email protected]

Address

Firmus Advisory, 17 Swaniker St, Accra

Nigeria Office

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+234 70 2553 0098

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Address

Flat 3, 4B, John Obasi Kalu Close, Lekki Phase 1, Lagos