Market Research

Research is a powerful tool for problem diagnosis and decision making in any company. At Firmus, our experience in statistical and marketing science, data collection methodologies (qualitative, quantitative) and data analysis enables us to bring data to life and offer meaningful market insights for business growth. Anyone can gather data, but what makes us different as a company, is the market insights we offer. We believe that having the right and accurate information is key to your decisions and successes and as such, we review economic, political and market factors that influence the way a particular business industry develops by employing modern research tools that improve the results and insights for your company.

At Firmus, our 4 main research offerings include;

  • Market Research
  • Consumer Research
  • Communication Research
  • Social Research
  • Field Survey and Data Collection

Consumer Research

We focus on identifying preferences, motivations, and buying behavior of customers through direct observation, mail surveys, telephone or face to face interviews, and from published sources (such as demographic data).

Our Consumer research covers:

  • Usage & Attitude studies
  • Price Rating Scales
  • Product Tests
  • Packaging Tests
  • Brand Health Studies
  • Brand Equity Studies
  • Perception Studies

Communication Research

We look at the effectiveness of your various media engagements to make sure you are getting value for money.

Our service offerings include:

  • Media Research
  • Concept Testing
  • Concept Evaluation
  • Pre-testing and Post-testing of advertisements
  • Testing of promotion effectiveness
  • Conference evaluations

Market Research

We provide you with the relevant data and analysis to help solve your marketing challenges, identify market opportunities and evaluate marketing actions and performance. We help you discover your target market, understand consumer perception and behavior.
Our market research covers:

  • Customer Satisfaction Studies
  • Price sensitivity studies
  • Market Entry studies
  • Retail and Census audits
  • Distribution checks
  • Mystery Shopping

Social Research

By employing qualitative and quantitative designs, we bring to your understanding the various social issues and interventions to help address them.
We focus on;

  • Baseline studies
  • Survey
  • In-depth analysis

Field Survey and Data Collection

Firmus Advisory provides both qualitative and quantitative market research data collection, surveys and fieldwork services using our world class experience tool.

Research Collaborators

Malana Research Consult International Ltd

Malana Research Consult International Ltd

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Insight and Consumer Experience Lab Ltd (ICE LAB)

Insight and Consumer Experience Lab Ltd (ICE LAB)

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Market research insights, Surveys, Customer perception and brand health studies among others
Market research insights, Surveys, Customer perception and brand health studies among others.
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